Conceptual art became popular in Europe and America in the 1970s.

- It emphasises that the concepts expressed by an artist are more important than the artwork itself.

- The process of creation is more important than the creative outcome.

- It emphasises the connection and communication between individuals, daily life and the environment.

- It is a phenomenon continued since French painter and sculptor Marcel Duchamp adopted everyday objects in his art.

- Conceptual art is not bound by traditions or rules. That is why everyday objects can be used.

Standards for Introduction to Conceptual Art