Negative, Young boy during the boycott against Coors Brewing Company

Description

Digital copy of an original film negative taken by photographer Juan Espinosa, depicting a young Chicano boy holding a sign that reads "Chicanos Boycott Coors." The image was taken during a 1973 march in Denver to protest unfair hiring practices against Chicanos by Coors Brewing Company.


Object Information

Local ID:

2016.87.35

Creator(s):

Juan Espinosa

Rights:

In Copyright


Appears In

Resource Kit
History Colorado

La Gente: El Movimiento/The Movement

A community advisory committee helped develop El Movimiento: The Chicano Movement in Colorado. The exhibit shares the story from their point of view, in their voices. History Colorado is honored to work with the committee, people who stood up for human rights at the height of the Movement in the 1960s and ‘70s, and who continue the fight for education and equality. The Chicano Movement—El Movimiento—changed lives. Years of racism and discrimination that kept Mexican Americans poor, marginalized, and often invisible would not be tolerated anymore. The battle for justice and equality intensified in the 1960s and ‘70s, particularly in Colorado. Chicanos demanded better working conditions, housing, education, and representation. They called for an end to war in Vietnam. In cities, they stood up against police brutality; in rural areas, they fought to reclaim land. El Movimiento forced change, and the struggle continues.

Created by: History Colorado

Grade 6-8