Radio: Instant Communication and Information

In Days Gone By

Tabletop television, 1948. It originally cost $200 and had a 10-inch diagonal screen

Description

Note: This activity is functionally identical to Activity #6: Times Gone By from “Communication by Electricity.” Both can be combined into an extended activity, or used separately.

This activity can be used to introduce the unit, or as a part of a science history lesson. The physical appearance of the television has changed greatly since its invention, up to and including the viewing programs on laptops or smartphones.

In this activity, students will look for similarities between televisions and television programs they know today, and those used in the past, and will collaborate to explore how the televisions and their programming has evolved over time.

Materials

Copies of vintage television advertisements

A computer with Internet access

GE portable television, 1954
GE portable television advertisement, 1954

Prompting Questions

What is the purpose of a television?

What did people expect from a television that was purchased in 1910? 1950? 2000? 2020?

What kinds of language cues and descriptors were used in vintage advertising vs. today?

How has the shape of a television influenced its place in the home, or furniture layouts in a living room?

What kinds of factors influence the price of a television, aside from inflation? How does this relate to what we now expect a television to be able to do/ the quality of image and sound that comes from it?

How do you think televisions will continue to evolve? What features will die out in the future, and which ones might arise?

1949 RCA television advertisement, with a $199 price and celebrating the 10th anniversary of RCA's electronic television introduction at the New York World's Fair

Adaptations

This activity centers around advertisements promoting televisions, but could easily be adapted to look at how television advertising itself has changed. If choosing to use this adaptation, try some of the following questions:

 

What kinds of things are sold over television advertisements?

How has the length of ads changed?

How much time do ads take up on vintage television programs vs. today?

How do your streaming habits, such as the shows you watch, influence the advertisements that you’re shown?

 

Some websites to use:

http://www.bestoldcommercials.com/

https://guides.libraries.psu.edu/adhistory/archives

https://repository.duke.edu/dc/eaa

GE television advertisement, 1951

Websites and suggested search terms

Pre-2000s

Mechanical televisions Cathode ray tube (CRT) Video-on-demand Television set Betamax VHS LED Plasma screen/ Plasma display panel (PDP) Samsung Black-and-white and color TVs WRGB station/ WGY Television Netflix/ Blockbuster

Post-2000s

Streaming Cord-cutting DVD Blu-ray LCD/ LED-backlit LCD Organic light-emitting diode (OLED) Vizio Inc. 3D television YouTube iTunes Smart TVs Hulu Roku

Early 1970s GE television advertisement
Late 1940s RCA television advertisement