Documents 3,4, and 5: Comparing Three General Electric Advertisements

Read the three General Electric Refrigerator advertisements. Each has a different approach to why the new refrigerators were necessary and were better than those of the competition. After reading the advertisements, complete the worksheet in complete sentences. 1. What do the three advertisements have in common? 2. For what audience were the three advertisements created? Why were they created? 3. What basic information is missing in all three advertisements? Why do you think it was not included? 4. What is the basic purpose of advertising? How is this presented in these three advertisements?

Document 3: “It’s Easy To Plan Meals Now” advertisement from GE refrigerator advertising campaign, 1926

Questions:

1.  What is the specific purpose of this advertisement?

2.  In what ways does the document state meals would be different due to refrigeration?

3.  Examine the drawing in this advertisement. What is the particular audience at which it is aimed? Give evidence from the drawing to support your response.

4.  List the reasons why you would have to visit the General Electric display room.

5.  Using the advertisement, list four design features that, according to General Electric, made this model “modern” compared to others on the market.