Little Town on the Plains: Keota, Colorado

Montgomery Ward Catalog

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Anything you might have needed--and many things you probably didn't--could be ordered from one of Chicago's huge mail-order companies. Both Montgomery Ward (1872) and Sears (1888) catered especially to rural families. When Rural Free Delivery began in 1896, people living in towns like Keota had access to everything in the catalogs. But they didn't always have the money needed to make purchases. Farmers traded goods and services more often than they used cash. The average family in Keota made three catalog orders a year, spending about $5 an order. Look through a selection of items from the Montgomery Ward catalog and discover how much they cost in the 1920s!


Tu Tex The Health Underwear

Scratchy underwear will not improve the disposition of any boy. Let him wear Tu Tex. It provides wool warmth and cotton smoothness to a degree unattainable in other garments. Tu Tex--two separate fabrics--one wool, the other cotton--knitted together in such a way as to produce a single fabric--the wool outside, the cotton inside. Twice the warmth, with less weight. Will not irritate the skin. Provides a greater degree of underwear comfort than the wearer has ever before known.

Price: $1.75

Postage: 3¢ extra